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Consumers and Food: Understanding and Shaping Consumer Behaviour

Consumers and Food: Understanding and Shaping Consumer Behaviour

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  • Provides a comprehensive overview of the contemporary issues which have influenced consumer behaviour, such as the impact of the COVID-19 pandemic, online marketing and purchasing, as well as the use of loyalty schemes
  • Addresses the need to understand consumer attitudes to new technologies and sustainability issues in agricultural production, welfare issues in livestock production and fair trade products
  • Considers the regional, cultural and generational factors which can influence consumer purchasing behaviour, including geographic location, gender and age

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Pub dateNov 14, 2023
ISBN-101801463549
ISBN-139781801463546
LanguageEnglish
Last updated 2026-08-07 03:17
$191.75 $195.00 1% off
You save $3.25 · list price $195.00
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