Heart of the Original, 2025 edition: Originality, Creativity, Individuality

Originality is hated and pretended, but the real thing is beautiful.

Heart of the Original is about the strange way people behave when confronted with real originality and the fun of making them behave that way. It's a secret history which explains why the same idea is repeatedly hailed as a breakthrough, how to locate original ideas by thinking spatially, why almost any situation is improved by a berserking hen, why obvious outcomes are declared a surprise and whether humanity wants to survive. It's a creativity manual, a satire and a relief.

Annoy your friends and baffle your enemies with this 2025 pocket paperback edition.

"Force-fed with ideas until its liver explodes, this is a sizzling and hilarious manifesto where its author means every blazing word. Probably the most astonishing thing you will read during this otherwise lacklustre incarnation." - Alan Moore

"This is a manual to creativity that no artist or heavy thinker should be without" - January Magazine

"Originality irritates so obscurely you may have to evolve to scratch it" - Jeff Lint

"A serious and good philosophical work could be written consisting entirely of jokes" - Ludwig Wittgenstein