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E-Strategy
E-Strategy
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ISBN 9781841122144
- Published
- Apr 2002
- Language
- English
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About this book
Fast track route to developing effective and profitablee-strategies for organizations.
Covers all the key techniques for development of a coherent andeffective e-strategy for an organization. Guidelines and roadmapsfrom some of the worlds leading thinkers on a subject that candetermine the success or failure of a business.
Examples and lessons from some of the world's most successfulbusinesses, including eBay, General Electric and Richard Branson'sVirgin, plus ideas from the smartest thinkers, including MichaelPorter, Thomas Hagal and Patricia Seybold.
Includes a glossary of key concepts and a comprehensiveresources guide
Specifications
PublishedApr 26, 2002
ISBN-101841122149
ISBN-139781841122144
LanguageEnglish
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