Design Factory: On the Edge of Europe

Over the past quarter-century, Irish design has developed a new confidence and an international reputation. This is the first book to chronicle the most significant period in the history of Irish graphic design and visual culture, focusing on one of the most influential Irish graphic design firms: Dublin's Design Factory. Highly regarded internationally, the company has been at the leading edge of Irish design since it was established by four graduates of the National College of Art and Design in 1983. Their experience forms a framework through which the challenges facing a rapidly expanding graphic design industry are considered. The volume is beautifully designed and lavishly illustrated. The text is formed by interviews with leading Irish and international design practitioners as well as educators and those who commission graphic design. The chapter titles reflect Design Factory's journey through Dublin: beginning in a shared studio in Grosvenor Road, they progressed to a basement in Merrion Square, then a two-story rental in Merrion Place before finally buying their own premises at 100 Capel Street.