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Gastronomy, Tourism and the Media

by Gastronomy, Tourism and the Media

$43.15

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Description

This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage.

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Product Details

  • Channel View Publications Brand
  • Jul 27, 2016 Pub Date:
  • 9781845415730 ISBN-13:
  • 1845415736 ISBN-10:
  • English Language
  • 264.0 pages Paperback
  • 9.21 in * 0.55 in * 6.15 in Dimensions:
  • 1 lb Weight: