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Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

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In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and researchers in psychology, marketing, communication, advertising, and consumer behavior.

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Pub dateMar 5, 2012
ISBN-101848729448
ISBN-139781848729445
LanguageEnglish
Last updated 2026-03-18 22:55
$243.54
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