Global Product: Strategy, Product Lifecycle Management and the Billion Customer Question

It is now possible for companies to offer manufactured products to customers around the world. However, these companies face many challenges, including meeting the requirements of customers from different regions, choosing the most suitable locations for development and manufacturing, and deciding what can be global and what must be local. Based on interviews with executives and managers in companies such as ABB, Alcatel-Lucent, Dow Corning and Siemens, Global Product outlines the new global environment, its driving forces, and the resulting opportunities and challenges. From lessons learned, it draws conclusions about best practices and the ground rules for strategies and structures to support successful global products. The author, John Stark, has helped more than 100 companies in Europe, North America, Asia, and Africa develop and market new products and implement Product Lifecycle Management systems.