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Foundations Intnl Marketing
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Published
Mar 10, 2010
ISBN-13
9781861521644

Foundations Intnl Marketing

by Beaton, Harold
No customer reviews yet ISBN 9781861521644

The work should provide a foundation/introductory text for students studying international marketing, either as part of a marketing degree or as a unit within a general business programme. The book presumes no prior knowledge of marketing issues and readers are given chapter objectives and summaries. The text is kept simple, but aims to explain and analyze the theories of international marketing using examples from various firms in different industries. Market research among many students has led to a simplification of lists and avoidance of excessive descriptions with an emphasis on explanation and analysis.

Product details

Pub dateMar 10, 2010
ISBN-101861521642
ISBN-139781861521644
LanguageEnglish
Last updated 2025-11-13 04:10
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