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Secret Formulas of the Wizard of Ads
Secret Formulas of the Wizard of Ads
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ISBN 9781885167392
Bard Press
- Published
- Aug 1999
- Language
- English
- Size
- 10.16 × 0.73 × 7.2 in
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$16.95
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Brand New
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About this book
People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that wong The Wizard of Ads last year's Business Book of the Year award -- on this time, the book, has nuts, bolts, and even more bite!
The Wizards's secret formulas will show:
- How to find a champion to sell your ideas
- Why targeting your market can be a big mistake
- Why bankers think backwards
- Why being "out of style" can be profitable
- How to write miraculous ads
Specifications
PublisherBard Press
PublishedAug 10, 1999
ISBN-101885167393
ISBN-139781885167392
LanguageEnglish
Dimensions10.16 × 0.73 × 7.2 in
Weight1 lb
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