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Family Firm: Monarchy, Mass Media and the British Public, 1932-53
by Family Firm: Monarchy, Mass Media and the British Public, 1932-53
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Description
The Family Firm is the first major historical analysis of the way Buckingham Palace worked with the Church of England and the media to initiate a new public relations strategy in the period 1932-53. It argues that the monarchy's deliberate elevation of a more informal and vulnerable family-centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect on national life in the unstable years during and either side of the Second World War.
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Product Details
- Oct 15, 2019 Pub Date:
- 9781909646940 ISBN-13:
- 1909646946 ISBN-10:
- English Language
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