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Business Storytelling from Hype to Hack: Unlock the Software of the Mind
Business Storytelling from Hype to Hack: Unlock the Software of the Mind
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ISBN 9781913738983
Pippa Rann Books & Media
- Published
- Oct 2020
- Language
- English
- Size
- 7.81 × 0.37 × 5.06 in
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About this book
The definitive little guide to understanding and using your ultimate communications hack.
Storytelling has become a buzzword in marketing, but do stories work in other areas of business? And if so, how?
Making sense and meaning are essential to every human endeavour, and so are mission critical for every business leader. Drawing on insights from neuroscience and using everyday examples, Guptara reveals how storytelling is a brain hack and shows how to "hack" seven key areas of communication, from small talk and self-development to getting people to buy in to a vision, idea, or strategy.
Specifications
PublisherPippa Rann Books & Media
PublishedOct 29, 2020
ISBN-101913738981
ISBN-139781913738983
Paperback162.0 pages
LanguageEnglish
Dimensions7.81 × 0.37 × 5.06 in
Weight2 lb
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