click to view more

Public Sector Marketing Pro The Definitive Guide to Digital Marketing and Social Media for Governm

by [Joanne Sweeney]

$30.50

add to favourite
  • In Stock - Ship in 24 hours with Free Online tracking.
  • FREE DELIVERY by Tuesday, May 06, 2025
  • 24/24 Online
  • Yes High Speed
  • Yes Protection
Last update:

Description

Do you need to transform your communications department into a specialist digital and social media team? The newly revised Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. With over 20 years' experience in journalism, digital marketing, and communications, Joanne Sweeney highlights how communication has changed in our post-pandemic world. New and updated chapters include case studies from public health officials on how they modified their tactics as the public demanded more information quicker than ever before. This crash course in digital public engagement will teach you how to:


- Transform outdated communications strategy into agile digital plans

- Respond to the public in real time on social media-even if you're understaffed

- Effectively respond to crises online

- Leverage digital communications to meet your organisation's larger objectives

- Understand and adapt to the changes that occurred during the pandemic


Public Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.

Last updated on

Product Details

  • Js Press Brand
  • Oct 27, 2022 Pub Date:
  • 9781916114920 ISBN-13:
  • 191611492X ISBN-10:
  • English Language
  • 9 in * 0.65 in * 6 in Dimensions:
  • 1 lb Weight: