No Heroics: Sales Engineering Leadership: How to keep sales engineering working when pressure hits

No Heroics: Sales Engineering Leadership is for the moments your sales engineering organisation is most likely to break: quarter-end pressure, "strategic" deals with vague criteria, proof-of-concepts (PoCs) that sprawl, escalations that turn your best people into permanent rescue, and demands that reward activity over truth. This is not a book about being a better individual contributor. It is a handbook for leaders who want sales engineering to keep working when pressure hits: clear standards, clean decisions, stop-loss, operating rhythm, and the political moves that make it stick. If your motion only works when heroes show up, it does not work. This book gives you the tools to fix that.