Prince: Japan's Forgotten Pioneer

Long before the world associated Japanese performance with turbocharged Skylines and Nissan's GT-R badge, there was Prince-a company born from postwar aviation expertise, driven by a restless spirit of innovation, and determined to reshape Japan's automotive destiny. Prince: Japan's Forgotten Pioneer unveils the untold story of a brand whose short existence changed the course of Japanese motoring. From the humble Tama electric car and the first mass-market sedans, to the luxury Gloria and the iconic Skyline, Prince consistently pushed technological boundaries, set racing records, and left an imprint far out of proportion to its size.

Blending richly detailed narrative with in-depth technical insight, this book charts Prince's rise, its fierce rivalries, motorsport triumphs, and ultimate merger with Nissan. Along the way, it introduces the engineers, drivers, and visionaries who made Prince a legend-tracing how their ethos and ingenuity survived, blossoming in the legendary GT-R and influencing Japanese car culture to this day.

For car enthusiasts, motorsport fans, and anyone fascinated by industrial history, Prince: Japan's Forgotten Pioneer is an absorbing journey through triumph, adversity, and the enduring legacy of a true automotive trailblazer.