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Content Everywhere Strategy and Structure for Future Ready Content

by [Wachter-Boettcher, Sara]

$50.35

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Description

Care about content? Better copy isn't enough. As devices and channels multiply-and as users expect to relate, share, and shift information quickly--we need content that can go more places, more easily. Content Everywhere will help you stop creating fixed, single-purpose content and start making it more future-ready, flexible, reusable, manageable, and meaningful wherever it needs to go.

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Product Details

  • Rosenfeld Media Brand
  • Dec 12, 2012 Pub Date:
  • 9781933820873 ISBN-13:
  • 193382087X ISBN-10:
  • 240.0 pages Paperback
  • English Language
  • 8.9 in * 0.9 in * 6 in Dimensions:
  • 1 lb Weight: