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Effective Review and Approval of Digital Promotional Tactics
by Effective Review and Approval of Digital Promotional Tactics
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Description
Manufacturers of drugs and medical devices regularly deploy digital tactics to communicate to their markets. However, promotional review committees, marketers, medical and regulatory personnel, and their attorney advisors must navigate the pitfalls of messaging in this heavily regulated space. This book addresses the complexities of reviewing digital tactics to ensure their compliance with FDA regulations and offers practical insight for effective promotion and review strategies.
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Product Details
- Sep 25, 2017 Pub Date:
- 9781935065852 ISBN-13:
- 1935065858 ISBN-10:
- English Language
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