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Content Strategy Connecting the Dots Between Business Brand and Benefits
by [Urbina, Noz, Bailie, Rahel Anne]
$40.94
Description
If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help your organization build a content strategy. This book provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts.
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Product Details
- XML Press Brand
- Dec 28, 2012 Pub Date:
- 9781937434168 ISBN-13:
- 1937434168 ISBN-10:
- 306.0 pages Paperback
- English Language
- 9.25 in * 0.64 in * 7.5 in Dimensions:
- 2 lb Weight:
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