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Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people
Psychodynamics: Beyond Demographics and Psychographics A whole new way of understanding people
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ISBN 9781938015243
- Published
- Jul 2015
- Language
- English
$13.44
$18.95
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About this book
Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations and interests, Psychodynamics is a new powerful tool for the sales and marketing toolbox.
Specifications
PublishedJul 13, 2015
ISBN-10193801524X
ISBN-139781938015243
LanguageEnglish
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