Email Marketing: How To Protect Your Business When Selling By Email

Written in plain English, this Quick Legal Guide contains email marketing strategies and tactics to protect you from civil lawsuits and criminal prosecution.

You'll discover...

- What is spam email (the answer may surprise you)
- 5 important spam and privacy laws every marketer should know about when sending emails to recipients in the United States, Canada, and the European Union
- 7 email marketing tactics to reduce the risk you'll get sued or arrested
- How to promote a product or service by email as an affiliate without putting a legal target on your back (includes sample language you can use)
- Why making the wrong claims in your emails can destroy your business -- and how to make claims the right way to prevent trouble
- 9 deceptive email marketing practices you should avoid...unless you like spending time in court or dealing with government investigators
- How to protect your emails with copyrights plus a legal way to borrow content from others and use it in your emails
- 3 essential parts an email signature designed to limit your personal liability

There's a Quick Start Checklist so you'll know what to do right away to fix your direct marketing emails. And a Resources section that contains valuable email marketing resources to help you.