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Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

by Wirtz, Jochen
No customer reviews yet ISBN 9781944659820 World Scientific Publishing Company

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.

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Product details

BrandWorld Scientific Publishing Company
Pub dateOct 28, 2021
ISBN-10194465982X
ISBN-139781944659820
LanguageEnglish
Paperback684.0 pages
Dimensions10.94 × 0.94 × 8.43 in
Weight3 lb
Last updated 2026-01-07 18:52
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