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Consumer Behavior Theories Convergence of Divergent Perspectives With Applications to Marketing an

by [Rajagopal]

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Description

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

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Product Details

  • Business Expert Pr Brand
  • Feb 25, 2018 Pub Date:
  • 9781947441149 ISBN-13:
  • 1947441140 ISBN-10:
  • English Language
  • 9 in * 0.42 in * 6 in Dimensions:
  • 1 lb Weight: