Traditionally, the NCAA has prohibited athletes from profiting off their NIL, but times are changing rapidly. In a momentous ruling, the NCAA Board of Governors unanimously voted in June 2021 to permit student-athletes to benefit from their NIL, thanks to the landmark Supreme Court case, NCAA v Alston.
As a student-athlete, you now hold the power to establish and oversee your personal brand, secure lucrative partnerships and sponsorships. This comprehensive guide is your invaluable companion for navigating the uncharted and ever-evolving landscape of the finances of college athletics.