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Higher Ground: How the Outdoor Recreation Industry Can Save the World

by Higher Ground: How the Outdoor Recreation Industry Can Save the World

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Description

  • Sales Features:

  1. Economic Juggernaut: "Higher Ground" unveils the economic might of the outdoor recreation industry, with a $646 billion annual impact, surpassing the combined influence of the auto and pharmaceutical industries.
  2. Authoritative Voice: Luis Benitez, a former mountaineering guide and influential industry executive, lends his authoritative voice to illuminate the industry's transformative potential and the importance of preserving public lands.
  3. Environmental Advocacy: Beyond the adventure narrative, the book delves into the critical role the outdoor recreation industry can play in addressing environmental crises, positioning it as a formidable force for positive change.
  4. Insider Perspectives: Gain insider perspectives into the industry's political landscape with Benitez, who played a pivotal role as the director of the Colorado Outdoor Recreation Industry Office and in his current role at VF Corp.
  5. Bipartisan Resilience: Positioned as the last bipartisan economy in the United States, the outdoor recreation industry becomes the focal point of the book's exploration, offering a compelling case for its ability to unite in the face of global environmental challenges.

          • Audience Size:

          1. Outdoor Enthusiasts: Individuals passionate about outdoor activities will find a captivating narrative that deepens their appreciation for the industry powering their hobbies.
          2. Environmental Advocates: Those concerned about environmental issues will be drawn to the book's exploration of the outdoor recreation industry's potential impact on global environmental challenges.
          3. Policy Makers: Policymakers and individuals shaping regulatory frameworks will benefit from the book's insights into the political landscape of the outdoor industry.
          4. Business Leaders: Executives and leaders in the outdoor industry and related sectors can gain strategic insights into the industry's future and its role in driving positive change.
          5. General Readers: Readers interested in the intersection of economic prosperity, environmental stewardship, and bipartisan collaboration will find the book both enlightening and timely.

                  • Differentiator from Similar Titles:
                    "Higher Ground" stands out by combining authoritative insights with a focus on the economic prowess of the outdoor recreation industry. Luis Benitez's unique perspective, blending personal experiences and industry insights, positions this book as a beacon for those seeking a deeper understanding of the industry's potential. The book goes beyond a mere advocacy piece, offering a comprehensive exploration of environmental advocacy, political landscapes, and the industry's capacity to transcend political divides. As the last bipartisan economy in the United States, the outdoor recreation industry becomes a symbol of unity and a potential global leader in environmental stewardship.

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                  Product Details

                  • Erudition Brand
                  • May 29, 2024 Pub Date:
                  • 9781962603171 ISBN-13:
                  • 1962603172 ISBN-10:
                  • English Language
                  • 9 in * 0.69 in * 6 in Dimensions:
                  • 1 lb Weight: