Transformation, Designed: [ ]Evolution Within

Silver Award Winner, Nonfiction Book Awards 2025

In today's fast-paced business world, remaining relevant and competitive is critical for any enterprise. But with every company jostling to create the next best product or service, that's much easier said than done.

So, how can you disrupt the traditional way of doing things and create unique value propositions that launch you far beyond what big corporations can do? One word: design.

In his debut book, Transformation, Designed, J.J. de la Torre insightfully explores the role of design in business transformation, particularly in the digital age. Pulling from J.J.'s expertise and experiences as a thought leader at the forefront of innovation, strategy, and design, this incredible resource details how to leverage design to change companies--and disrupt entire industries--from within.

Through case studies and insights from digital disruptors and trailblazing corporations, Transformation, Designed provides a toolkit for organizations looking to jumpstart their own evolution processes. In its pages, it highlights the role design has played throughout history, relates the explosion of opportunities provided by the advent of digital technology, and describes how the future will require continuous reinvention. Ultimately, readers should recognize that embracing design is key for companies seeking to create experiences that reshape their value propositions and forge lasting partnerships with loyal customers and even other disruptors.

Transformation, Designed is an essential guide for not only leaders but individuals interested in the intersection of design and business. Offering a clear path to accelerating your organization for long-term success, this book is a must-read for anyone eager to execute digital transformation powered by design.