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Launchcode: AI, Pharma and the Next Frontier, Volume 1: The Agentic Shift
Launchcode: AI, Pharma and the Next Frontier, Volume 1: The Agentic Shift
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ISBN 9781968615017
Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.
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Product details
Pub dateJul 29, 2025
ISBN-101968615016
ISBN-139781968615017
LanguageEnglish
Last updated 2026-04-25 03:32
$10.67
$14.95
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