Publishing Isn't Marketing Companion Workbook

Publishing Isn't Marketing - Companion Workbook is the hands-on companion to Publishing Isn't Marketing (ISBN: 978-1-970587-03-6 paperback 978-1-970587-13-5 ebook), designed to help self-publishing and independently published authors build a real marketing system before their book releases. This workbook transforms theory into action, breaking down the essential steps that make a book discoverable, credible, and retail-ready across Amazon, IngramSpark, Barnes & Noble, Kobo, Google Books, libraries, and bookstore ordering systems.

Where most guides talk about marketing, this workbook shows you "how" to do it-with checklists, templates, structured worksheets, and writing space for planning each part of your author business. Authors will learn how to set up a website that signals professionalism, centralize reviews, prepare an SEO and AI-SEO presence, create reader pathways, establish ARC and review pipelines, and structure a launch that avoids the sales-killing mistakes most first-time authors make.

his workbook teaches you to market the book you already wrote, rather than hoping someone finds it.

Who This Workbook Is For:

- Self-publishing authors building their first marketing plan

- Indie authors who want a system they can maintain without burnout

- Writers re-launching a book that never gained traction

- Authors planning to build a career, not just "release a book"

- Anyone confused by ISBNs, BISAC metadata, discoverability, or library adoption

Key Terminology You Will Build Into Action

- Self-publishing marketing strategy

- Author platform setup

- ISBN identity and metadata alignment

- BISAC categories for retail placement

- SEO for authors / AI-SEO for modern discoverability

- Backlink mapping and search authority signals

- ARC program structure and review channeling

- IngramSpark wholesale terms and bookstore readiness

- Library qualification through LCCN and catalog listings

A book without marketing is not a launch.

A book without metadata is not findable.