Running for Office as an Online Candidate: Web Strategies for Local Campaigns

UPDATED FOR 2025. Running For Office as an Online Candidate provides a blueprint for creating your digital political campaign strategy. Topics include establishing your personal online identity, creating a social media presence, campaign websites, search optimization, online fundraising, email and online marketing strategies. Today, it's not a matter of whether you put your campaign online - it's a matter of HOW you do it. Our goal is to distill the online opportunities, tools, and strategies to help you reach voters and build the support necessary to win an election. It's information you need presented in a clear, easy-to-read format.

The manuscript has been updated for 2025 to reflect recent changes in the tools and strategies of online campaigning.