Selling in the Paddock: A Proven, People-First Framework for Selling with Confidence in Agriculture

Selling in agriculture is different.

It's built on long drives, early mornings, tough seasons, and relationships that last years-sometimes generations. It's not about slick scripts or high-pressure tactics. It's about trust, timing, and knowing how to show up when it matters.

In Selling in the Paddock, Georgia Stormont draws on over 15 years of experience working in agribusiness sales to share practical, no bullshit insights for sales reps, leaders, and anyone who sells into regional and rural Australia. This book is a straight-talking guide to understanding people, communicating with confidence, handling rejection and objections, and navigating the real conversations that happen beyond the office.

Through honest stories, proven frameworks, and lessons learned the hard way, Georgia shows why selling in ag will always be about people first. Whether you're new to the industry or deeply experienced, this book will help you build stronger relationships, sell with integrity, and back yourself in the moments that count.

If you sell into agriculture-this book is for you.