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Exploring Business Language and Culture (2020)

Exploring Business Language and Culture (2020)

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1.Business English Today: The Need for Intercultural Approach.- 2.Millennials as second language users. The analysis of communication patterns employed for L1 and L2 interactions.- 3.Managing prosumption in university education - case study approach.- 4.The lack of business experience vs. the lack of appropriate linguistic background in business English teaching context.- 5.Generational Values and Generational Confrontations: Ethical Challenges in the Light of Contemporary Economic and Social Trends.- 6.National Responsibility: The Missing Element of Business Ethics.- 7. Online Word of Mouth as a Source of Employment Information: A Comparative Analysis of the Language of Values in Employee Reviews and Testimonials.- 8.The Clash between Polish and Chinese business etiquette trends. The differences, similarities and misunderstandings.- 9.Naming the Weapon: A study of UK and USA Tank Names.- 10. Dimensions of communication in international teams.- 11. Socializing at work - an investigation of small talk phenomenon in the workplace: a questionnaire study.- 12. Sociopragmatic and strategic functions of humour in intercultural business contexts.- 13. Business and academic cultures in contact: Some insights from academic communication practices and research.- 14. Always Be Closing: An ABC of Business in English Language Feature Films.- 15. The Language of M - a Female Manager (as Played by Judi Dench).

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BrandSpringer
Pub dateNov 2, 2021
ISBN-103030585530
ISBN-139783030585532
LanguageEnglish
Dimensions9.25 × 0.69 × 6.1 in
Weight1 lb
Last updated 2026-07-08 03:08
$166.61
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