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Artificial Intelligence and Transforming Digital Marketing Studies in Systems Decision and Contro

by Artificial Intelligence and Transforming Digital Marketing (2024)

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Description

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.


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Product Details

  • Springer Brand
  • Nov 10, 2023 Pub Date:
  • 9783031358272 ISBN-13:
  • 3031358279 ISBN-10:
  • 1208.0 pages Hardcover
  • English Language
  • 9.45 in * 2.83 in * 6.38 in Dimensions:
  • 5 lb Weight: