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Consumer Activism in China: Video and Beyond

Consumer Activism in China: Video and Beyond

by Yu, Zizheng
No customer reviews yet ISBN 9783031832604

This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of contention and a critical media practice approach. It situates this phenomenon in the long durée of consumer activism in both the Global North and the South and demonstrates how short video activism constitutes a vibrant new phase in the historical evolution of activism in the Chinese socio-political context. It will be of interest to students and scholars of social activism, social movement studies, consumer culture studies and media practice.

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Pub dateApr 26, 2026
ISBN-103031832604
ISBN-139783031832604
LanguageEnglish
Last updated 2026-07-23 08:45
$166.61
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