Strategic Sustainability Communication: Principles, Perspectives, and Potential

This book discusses the evolution of the sustainability story in corporate, political, and environmental discourses as well as paradigms and theoretical approaches to better understand communication about, of, and for sustainability. The book aims to be a preferred resource for academics, scholars, students as well as practitioners in environmental management, communication management, journalism as well as sustainability studies. The authors elaborate on various conceptual perspectives on strategic sustainability communication and offer practical examples and exercises for making sustainability and related issues accessible and comprehensible, for co-creating social change and taking authorship in new emerging professions like Sustainability Manager and Officer. Furthermore, the volume explores methodological as well as pedagogical innovations, complemented by case studies and interviews around existing strategies and tactics to create sustainable solutions (communication planning, campaigning, messaging, etc.). Thus, it offers students and instructors as well as (future) communication strategists and campaigners foundations, strategies, tools, and methodologies of communication for transformation and co-creation of alternative narratives. Professionals, advocates, and academics are attracted who are passionate about taking proactive roles in restoratively addressing the pressing interrelated sociocultural and ecological issues of our times and seek to be reflexive leaders and advocates.