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Advances in Luxury Brand Management (Softcover Reprint of the Original 1st 2017)
Advances in Luxury Brand Management (Softcover Reprint of the Original 1st 2017)
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ISBN 9783319845746
Provides a comprehensive summary of the field, giving the reader the ability to dig deeper into challenges for research
Gives insights to management challenges and solutions, based on the results of research in this field and the outlook on future opportunities
Chapters and papers are written and selected by globally well-known experts in the field of luxury and brand management
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Product details
Pub dateMay 17, 2018
ISBN-103319845748
ISBN-139783319845746
LanguageEnglish
Last updated 2026-03-18 16:15
$208.19
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