Development of Ticket Prices in German Professional Soccer. Dynamic Pricing in Soccer

This Thesis will examine the development of ticket prices in German professional soccer. The data gathered from the first and second divisions will be compared to current prices in other European leagues as well as other sports to determine if clubs should charge more money for tickets. Furthermore, this thesis will discuss the viability of dynamic pricing strategies in German professional soccer. Therefore, dynamic pricing in the hotel and tourism sector will be adapted to the current situation at German professional soccer. Advantages and disadvantages of dynamic pricing will be analyzed to optimize pricing strategies for German soccer clubs. These recommendations will be separately projected on the First and the Second Bundesliga.