High Noon in the Automotive Industry

The automotive markets of the industrialized world are saturated, holding little hope of growth for the "growth-minded" automotive industry. Who will survive? Who will drop out? What will be the consequences for suppliers? Which regions will lose, which will win? Emerging markets like China, India, and Eastern Europe are still too small to matter much, and wish to develop their own automotive production. This book offers an impressive account of the present state of the world's 11 big automotive companies and their prospects for the future, and offers a sound 10-year forecast.