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Consumer Psychology: A Study Guide to Qualitative Research Methods

by Consumer Psychology: A Study Guide to Qualitative Research Methods

$38.73

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Description

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

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Product Details

  • Verlag Barbara Budrich Brand
  • Apr 18, 2016 Pub Date:
  • 9783847407720 ISBN-13:
  • 3847407724 ISBN-10:
  • English Language
  • 8.27 in * 0.39 in * 5.83 in Dimensions:
  • 1 lb Weight: