In sports branding, visual language is key to establishing an identity, creating a fan base and generating positive influence.
Win Out: The Best of Sports Graphic Design and Branding showcases more than 80 global designs for sports brands and events, and provides interviews with the designers and contributors. From world-famous games like the Olympics or World Cup, to the lesser-known local fan favorites,
Win Out exemplifies the possibilities of marketing in today's competitive field.
This volume hand-picks from around the globe more than 80 inspiring incidences of sports design and branding, from the 2020 Tokyo Olympics to Clube, a sports bar in Porto, Portugal, and includes teams, gyms, facilities, and tournaments in a variety of sports.