Skip to content
Home/ Cinema, Games and Advertising
Cinema, Games and Advertising

Cinema, Games and Advertising

by Fagundes Goethel, Mariana
No customer reviews yet ISBN 9786208301439 Our Knowledge Publishing

Just like cinema, games are an audiovisual product, but with the differential of interactivity with players. As a new media, electronic games have shown themselves to have great communicational potential, and the evolution of technology has led to the need to create a promotional strategy for games. Thus, taking as a reference the audiovisual strategies for advertising films according to Vanoye and Goliot-Lété (1994), this book seeks to analyse the changes that have occurred in the strategy and audiovisual aesthetics of the trailers for the Call of Duty game franchise, from the animations to the current live-action trailers.

About the author

Product details

BrandOur Knowledge Publishing
Pub dateNov 17, 2024
ISBN-106208301432
ISBN-139786208301439
LanguageEnglish
Dimensions8.66 × 0.15 × 5.91 in
Weight0 lb
Last updated 2026-09-08 03:39
$35.42 $38.00 6% off
You save $2.58 · list price $38.00
In stock — ships in 24 hours with free tracking
Delivery by Monday, September 14, 2026
Qty
Sign in to Add to Saved list
Free delivery on orders over $35.
15-day returns. Any reason.
Secure checkout. We never store card details.

Readers who bought this also bought

More from Film - Reference
See all
Schirmer Encyclopedia of Film: 4 Volume Set
<p>This reference provides a comprehensive and accessible introduction to film and film studies, covering such aspects as production, national traditions, studios, genres, critical theory and film history. Approximately 200 entries cover specific topics, including acting, censorship, editing, lighting and others. Also included are more than 230 career profiles, placing individual achievements in the context of specific topics (for example, Robert Altman is featured in the article on Sound ). Additional features include a comprehensive index&#x3b; a list of further reading sources&#x3b; 350 black-and-white and 150 full color photographs&#x3b; and more. 01
$956.64
Showgirls, Teen Wolves, and Astro Zombies: A Film Critic's Year-Long Quest to Find the Worst Movie E
Adams, Michael
$16.56
Film Encyclopedia 7th Edition: The Complete Guide to Film and the Film Industry
Katz, Ephraim
$26.63
Hobbit: The Battle of the Five Armies Chronicles: Art & Design
Weta
$31.49
Future Noir Revised & Updated Edition: The Making of Blade Runner
Sammon, Paul M
$14.16
Oxford Handbook of American Documentary
Oxford Handbook of American Documentary
$215.37