Green Neuroemotions

Green Neuroemotions is an invitation to discover how brands can genuinely connect with people through sustainability and the senses. This book reveals, in a clear and exciting way, how colors, aromas, textures and narratives inspired by nature activate deep emotions that influence consumer memory, purchase decisions and loyalty.Drawing from neuroscience, psychology and sensory marketing, the authors show how "green" is not just a trend, but an emotional experience that transforms the relationship between brands and consumers. With examples from brands such as Patagonia, Lush, Wallapop, Natura and IKEA, the book demonstrates that sustainability can be lived, felt and communicated with authenticity.This is a book for those who believe that marketing can educate, inspire and mobilize towards more conscious consumption. An exciting journey that demonstrates that true connection is not achieved by manipulating, but rather by exciting with purpose.