Representations of Masculinity in Playboy Brazil Magazine

This study covers the period between 1978 and 1981. During these years in Brazil, we find reflections of the sexual revolution, a movement that brought about profound changes in sexuality and gender relations, modifying the concepts of "man and woman". Thus, the Brazilian version of Playboy magazine produced discourses in its pages that wove representations about male practice, discourses that resonated directly in the device of sexuality. It created a norm, a model, a truth-discourse about 'what' perfect masculinity is. This dissertation aims to contribute to the writing of a history of man as a 'being' constructed by his cultural environment and subject to a constructed and modelled sexuality.