E-Marketing Positioning in Times of Pandemic Confinement

The global pandemic situation that occurred in the year 2020, brought with it countless consequences, loss of human lives, liquidated companies, termination of contracts, temporary and permanent business closures, so that worldwide a change was implemented in the way of marketing various products and services, the use of E-commerce tools was present, positioning itself as an option to keep alive the global economy and specifically in the municipalities of Toluca and Metepec State of Mexico.