Territorial marketing: an innovative approach

The territorial approach is now being promoted as a new way of thinking about development in Senegal. This commitment is reflected not only in the territorialization of public policies but also in the initiatives being planned to promote specific regions. From this perspective, the various stakeholders will need to work toward a more value-added use of identified territorial resources. Indeed, the lack of tools to promote territorial attractiveness constitutes a real constraint on the development of localities, especially those located in the interior of the country, such as the Fatick region. Thus, in a context where territorial competition and competitiveness are becoming more evident worldwide and increasingly within Senegal itself, territorial marketing emerges as an essential tool. In the Fatick region, real opportunities and potential are available to residents and investors. It is therefore necessary to consider optimal methods of promotion to highlight the region's offerings.