Tourism and sporting activities

In this book, I aim to demonstrate that the organisation of a sporting event should not be a one-off endeavour. Indeed, it must be sustainable. An event, whatever its nature, must be managed with a long-term perspective. With all the sporting events that France is organising - notably the 2024 Olympic Games - as well as those in other countries, I also wish to raise awareness amongst organisers of sporting and cultural events that we must always consider what comes after the event.