This book examines how contemporary technological and economic rationality has transformed our experience of time. It argues that the dominant model of growth and development has established a conception of temporality governed by performance, efficiency, and measurable productivity. As technical thinking becomes increasingly detached from substantive ends and reduced to pure instrumentality, it generates a pervasive form of coercion expressed in economic terms. Within this framework, time is no longer experienced as a lived horizon but as a resource to be optimized, quantified, and exchanged, with money functioning as its condensed expression. Drawing on philosophy, social theory, and critical reflections on modernity, the book explores the historical emergence and cultural consequences of this techno-economic conception of time, inviting readers to reconsider the relationship between technology, economy, and human existence.
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