Project Development: The Case of Local Onion Marketing

Senegal is both a producer and a major consumer of onions, with domestic production insufficient to meet national demand. The market is dominated by relatively disorganized actors who are risk-averse. This project, with its integrated approach, is driven by the desire to ensure a sufficient supply of high-quality onions to guarantee a steady and continuous flow to the markets. The approach is quite innovative in that it goes beyond current marketing practices in Senegal. Vertical integration involves supporting and strengthening the supply chain to ensure the timely availability of a high-quality product. Producers receive financial and technical support, and the preservation of the product and its transport to markets are ensured. By safeguarding producers' interests and upholding quality standards, a producer network is being established to ensure a steady supply to markets through an efficient product preservation system. The business plan, with a target margin of 100 francs per kilogram sold, ensures profitability while keeping prices within the standard range.