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Marketing: Reinventing the Basics
Marketing: Reinventing the Basics
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ISBN 9789020934052
- Published
- Jul 2025
- Language
- English
$41.88
$60.00
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About this book
This book revisits core marketing principles like SAVE and the Customer Journey and shows how these frameworks have evolved, providing practical tools for building effective marketing plans.
Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.
Specifications
PublishedJul 29, 2025
ISBN-109020934058
ISBN-139789020934052
LanguageEnglish
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