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Handbook of Pharmaceutical Sales
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Handbook of Pharmaceutical Sales

No customer reviews yet ISBN 9789349562103
Published
Nov 2025
Language
English
$74.22 $100.00 25% off
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Brand New

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About this book

Pharmaceutical sales is the lifeline connecting medical innovation to patient care-yet its complexity often goes unnoticed. A Handbook of Pharmaceutical Sales by Subrata Ray and Arindam Bhowmick distills over 40 years of frontline and leadership experience into a practical, insightful guide. Covering everything from distribution networks and ethical practices to digital transformation and future trends, this handbook blends academic rigor with real-world case studies. More than a manual, it celebrates the human role of medical representatives and emphasizes integrity in a competitive market. Essential for students, professionals, and educators, it equips readers to thrive in India's evolving pharmaceutical landscape and beyond.

Specifications

PublishedNov 1, 2025
ISBN-109349562103
ISBN-139789349562103
LanguageEnglish

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