Sales Are Up, Bank Is Empty, Wtf?: True Profit Clarity for Founders Done Guessing

You sold more this quarter than last. The order book is full. The team is busy. So why is the bank account dipping again?

If you've ever stood over your P&L confused - "the business is growing, where is the money?" - this book is for you.

CA Dishant Goel has spent thirteen years inside the numbers of Indian businesses. As a Chartered Accountant. As the runner of his family's manufacturing business. As a partner at Nikita Goel & Associates, advising founders across sectors. He's lived both sides - the spreadsheet and the bank account.

What he's seen, again and again: business owners who are sharp, hard-working, willing to learn - but who were never taught how to look at their own business. They watch sales grow and cash shrink and don't know why. They suspect something is wrong but can't say it out loud. They feel alone.

This book is for them.

It's not a textbook. It's not a set of formulas. It's a conversation - a reintroduction to the numbers you've been running past for years. A guide for the entrepreneur who has courage but no compass.

Inside, you'll learn:

• Why sales up, bank empty is the most predictable problem in business
• How to read your own P&L the way a CFO does, not the way an accountant files it
• The handful of numbers that actually tell you whether your business is breathing
• Where margin disappears between making a sale and seeing the money
• How to stop running harder, and start running smarter

You're not behind. You're not failing. You're not broken. You're just ready.