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AI in Business

AI in Business

by Nandy, Barnana Bhattacharya
No customer reviews yet ISBN 9789375425878

This book offers a clear, practical, and business-focused introduction to Artificial Intelligence for students, educators, and future managers. Written in simple, engaging language, it explains AI concepts, data, and machine learning through real-world business examples from finance, marketing, operations, and leadership. Rather than heavy mathematics or coding, the book emphasizes strategic thinking, ethical awareness, and decision-making skills. Designed especially for BBA and management learners, it bridges theory and practice, helping readers understand how AI transforms organizations-and how humans can lead effectively in an AI-driven world.

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Pub dateJul 1, 2026
ISBN-109375425878
ISBN-139789375425878
LanguageEnglish
Last updated 2026-07-07 17:15
$10.69 $14.99 28% off
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