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An unread, unused copy: no writing or highlighting, and no missing or damaged pages. Every book we sell is brand new, including our lowest-priced titles.
There is a photograph that sells this whole category: a tidy bench, a printer mid-job, a row of finished objects, and a caption about quitting a job. What it leaves out is the shelf of failed prints behind the camera, the postage receipts, and the arithmetic showing that the twenty-four dollar order produced about six dollars once everything came out of it.
That arithmetic is the reason for this book.
50 Things to Make and Sell Online is the physical lane - where the internet is your storefront rather than your product, and where, unlike the rest of this series, you can lose real money before the first sale. A printer, a heat press, a kiln, a first batch of stock: these are receipts, not opportunity costs.
So every one of the fifty opens with the same eight-line cost line before a word of description - what the machine and materials cost to start, what it costs every month including consumables, the marketplace's cut and the failure rate, how hard it honestly is on a defined scale, what you need (including space), how long until money lands, what AI genuinely does for it, what people realistically earn, and the rule to check where you live. Then what goes wrong, and who should skip it.
Three numbers this genre routinely leaves out, and this book does not:
Inside:
What this book will not do: promise you money, pretend the machine is the hard part, or give you legal, tax, or product-safety advice. Most people who buy equipment for this never build a business - the printer becomes a hobby, which is a fine outcome and not the one that was sold.
Book 3 of The Cost Column by Reid Mercer. The numbers, in the open.